Alex and Bernie Alex and Bernie

VW Lane Assist Radio

 by Alex and Bernie for Grabarz & Partner

Lane Assist is an intelligent assistant that helps to prevent accidents caused by unintentionally leaving the lane - as illustrated by these Radio ads. You could argue with casting and execution (and the slightly weird translations), but one doesn’t argue with the ADC-Deadline - at least not for long.

The radio ad “Successor”

The radio ad “Tips”

The radio ad “Court”

Radio Ads that were better than the final products

The radio ad „Bitch“.

(Man, muttering to himself:)
„You are such a bitch.“

(Frau, sharply:)
„Bitch?!“
(SFX, Warning sound of the VW assistance system:)
beep, beep, beep

(Mann, continuing confidently:)
„Um, bitches are female dogs bark grows on trees are a part of nature is beautiful. Just like you,… babe.“

(VO:)
„Brings you back on track. Lane assist from Volkswagen.“

(Claim:)
„Volkswagen. Das Auto.“

The radio ad „Fool“.

(Old man, muttering to himself:)
„Oh man, what a fool …“

(Young man, with irritation:)
„Fool?“
(SFX, Warning sound of the VW assistance system:)
beep, beep, beep

(Old Man, continuing confidently:)
„Um, A fool is a type of dessert makes you fat is a part of pigs are made of bacon is my favorite… like you are my favorite son, son.“

(VO:)
„Brings you back on track. Lane assist from Volkswagen.“

(Claim:)
„Volkswagen. Das Auto.“

The radio ad „Ass“.

(Young man, contemptuously:)
„Babe, you can be such an ass.“

(Young woman, with dangerous calm:)
„Ass?“
(SFX, Warning sound of the VW assistance system:)
beep, beep, beep

(Young man, continuing confidently:)
„An ass is a donkey is a domesticated horse has long legs are unbelievably sexy. Just look at yours.“

(VO:)
„Brings you back on track. Lane assist from Volkswagen.“

(Claim:)
„Volkswagen. Das Auto.“