While all the other manufacturers are out with new models, Volkswagen Commercial Vehicles don’t have anything new to talk about. What they do have though, is a lot more unique than a couple of new features and a new design. It’s their customers love - a love that has grown over 60 years - for a truly unique vehicle: the Transporter.
The campaign also included some Print ads that authentically illustrated the love people feel for Transporter and Multivan. At least that was the idea. Various lost arguments with the client later, things are looking a little more cheesy than anybody wanted.